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I have something I
want printed.
Where do I start?
Your first step should
be to assemble the text,
graphics and
illustrations that you
want printed. If you're
designing your own
materials and submitting
them on disk to us make
sure to check with us on
which file formats will
work best for our
computer system.
We
can design your
materials for you. Ask
to see samples of our
work. If you already
have a rough sketch or a
printout of what you
want, we will typeset
the page and show it to
you, usually just as a
black and white paper
printout called a proof.
For most one- or
two-color jobs, such as
for stationery, a black
and white proof is
usually adequate. After
you approve ("sign off
on") the proof, we will
begin the production
process.
What should I consider
when selecting paper for
my printing project?
Choosing the right paper
for your print job can
be confusing because of
the different sizes and
weights of paper. Ask
your printer for
recommendations on how
you can optimize the
quality of your printing
job while saving costs
and minimizing wastage.
Weight. Paper comes in
varying weights and
thickness, with heavier
paper usually costing
more. Each type or grade
of paper has one basic
sheet size that's used
to figure out its basis
weight. Basis weight is
the weight of a ream of
paper (500 sheets) in a
grade's most standard
size.
Of
course, that means basis
weights for any two
kinds of paper can be
difficult to compare if
their standard sizes
differ. In the US, basis
weight is expressed in
pounds. When written
down for print
specifications, the #
symbol stands for
pounds.
The
same grade of paper can
come in different
weights too. Common
weights for bond, for
example, are 20# and
24#.
Substitutions. If you're
having trouble finding a
specific type of paper
for your project, or if
you want a reprint job
and can't locate the
same paper as last time,
find a substitute paper
with an equivalent basis
weight. Your project's
overall look should stay
the same. Don't hesitate
to ask your printer for
recommendations.
If
you're having a hard
time comparing paper
weights by numbers
alone, hold a sheet of
paper in either hand,
close your eyes, and
compare the texture and
weight with your
fingers.
Use
substitutions to save.
If you order good
letterhead - say, on a
popular certificate bond
- you can order the
envelopes on a cheaper
paper with the same
thickness and weight as
the bond. That way you
retain an overall effect
of quality, for less.
Keep postage costs in
mind. If you're ordering
a large print job like a
catalogue to mail to
customers, using a
lighter weight paper
could save you a lot in
postage. Get a mock-up
weighed at the post
office before ordering
the job, if possible.
And don't forget to
check that you're
meeting size, bar code
and other postal
regulations.
What should I consider
when choosing ink
colors?
If
your printing uses just
one, two or three colors
that need only their own
colored ink to be
reproduced (as opposed
to needing a full-color
combination of cyan,
magenta, yellow and
black), you'll use the
spot color process. Spot
colors are most commonly
specified using the
popular Pantone Matching
System (PMS). Each
Pantone color is
assigned a code to help
keep your colors the
same each time you
print. You're more
likely to use spot
colors for anything that
uses less than three
colors, such as your
logo, your stationery or
business cards. Black
counts as one color.
If
you're printing full
color documents, such as
scanned photographs,
you'll be using a
four-color process. The
four-color process is a
method of producing
virtually any color
using only four ink
colors, cyan, magenta,
yellow and black. These
are also known as CMYK,
with K for black.
A
four-color plus one
process adds a layer of
varnish or a spot color
to the fully printed
page.
What is “proofing” and
why is it important?
Proofs are made to
inspect and critique
several things
including: spelling,
grammar, typeface,
alignment and
registration, fit and
trapping, color break
and color evaluation.
The true purpose of the
proof is to determine
how a project or element
will look on press
before actually getting
to press. In other
words, the right kind of
proof will reduce or
control costs within a
project by forecasting
or anticipating the
appearance of a piece
before proceeding to the
next step. These proofs
serve the very
important function of
providing a vehicle to
review, critique and
forecast how color,
alignment, graphics,
type, photos, overall
appearance etc. will
look when film is
output.
Laser proofs of the most
recent file should
always be pulled and
thoroughly inspected and
critiqued before the
file is released to the
printer or service
bureau. These proofs
should be output at 100%
size so details,
alignment, fit and color
break can be seen
clearly. Color separated
lasers should also be
made and carefully
inspected. These proofs
will be used by your
printer or service
bureau as the guide to
correct altered typeflow
and positioning that
sometimes result from
the differences between
systems.
Digital color proofs
such as the Iris proof
have been popular in use
for comps. It wasn't
long ago that digital
proofing wasn't
practical for contract
color. With our Iris
proofs, process color
randoms as well as
trapped, imposed
contract process color
proofs of your project
can be made—after your
files have been RIP'd
and before film is
output. If the proof is
approved without
changes, the file is
output without having to
be RIP'd again. If there
are changes, you save
the cost of an
additional set of film.
Marking a Proof
-
Using
a
permanent
marker
or
ballpoint
pen,
indicate
changes
to
your
blueline
in a
color
that
has
not
already
been
used
by
the
printer
when
marking
the
blueline.
-
Do NOT use
"sticky
notes" that
can fall off
when making
notations or
marking
changes on
bluelines.
Make your
notations
directly on
the blueline
(preferably
outside the
image area)
or on notes
taped
securely to
the blueline
in areas
that do not
obscure
copy.
-
Do NOT write
specific
change
notations on
the blueline
approval
sheet since
these proof
sheets can
get
separated
from
bluelines.
Rather,
write these
changes on
the blueline
itself.
-
Provide
hardcopy
of
all
replacement
pages
(along
with
appropriate
electronic
media).
Indicate
pages
or
blocks
of
type
being
replaced
by
"X-ing"
out
the
copy
on
the
blueline
itself
with
a
note
to
insert
new
copy
provided.
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TIPS - The
following checklist will
help you in effectively
proofing.
Size & Folding
Are the flat and folded
sizes of your piece
correct? Is the proof
folded correctly? Does
all copy read correctly
as folded? Are all
scores, perforations and
diecuts indicated?
Copy & Pages
Are there any
typographical or
grammatical errors? Are
there any missing
characters or broken
type? Are names,
addresses, phone or fax
numbers, web addresses,
year, or other easily
overlooked items
correct? Are the pages,
including blanks, in the
correct order? Is all
the copy in the proper
position on the page or
panel? Is the correct
page number in the
correct position on each
page? Are all margins
straight and consistent?
Are there any dust
spots, crop marks,
registration marks,
editor's marks, or dirt
marks showing?
Photos/Illustrations/Strip-Ins
Have all photos,
illustrations, or other
strip-ins been shot at
the proper size and
placed in the correct
position? Has all FPO
(For Position Only) art
been replaced? Are there
any upside-down or
flopped images? Does
each image have the
proper caption? Has all
background been removed
from silhouettes? Are
the edges of silhouettes
smooth? If outline rules
are being used, do
photographs fully touch
them? Do any photos or
illustrations require
any additional kind of
proof to show image
quality?
Color Breaks and
Registration
Are the correct colors
of ink indicated
properly? Do areas of
different ink colors
align ("register")
properly?
Binding & Finishing
If saddlestitched, are
the stitches (staple) in
the correct position?
Are cards or envelopes
that will be bound into
the publication included
in the blueline? If not,
are their positions
indicated? If perfect
bound, is the spine the
correct thickness? Are
binding holes (either
drilled or indicated)
the correct size and
position? Do perforation
marks, appearing as
images, print and
perforate? Or print
only? Are they marked
correctly? Are all
special finishing images
properly indicated? Is
this positioning
correct? Is any image
that is not supposed to
print marked FPO (For
Position Only - Does Not
Print)?
Don't rush through
proofs! They're
critical to the accuracy
of your printed order.
Get at least one more
person to read through
the proof carefully
after you finish
checking it.
We even recommend
reading each sentence in
the text backwards - if
you're not anticipating
what the next word in a
sentence will look like,
you're more likely to
catch a misspelled word.
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